Simplicity As Business Strategy
We are now in the Attention Scarcity Age—where everyone is overwhelmed and drowning in information.
I speak, coach, and consult in all four areas of Strategic Simplicity℠: Market Simplicity, Decision Simplicity, User Simplicity, and Operational Simplicity.
Actual client results:
● 40% increase in productivity for newly promoted executive.
● 300% increase in jewelry firm e-commerce sales.
● 35% reduction in reporting time at large manufacturer.
● 75% reduction in downtime for small manufacturing firm.
● 33% reduction on telecommunications project development.
● More progress in 3 weeks than previous 6 months on stalled multinational project.
About Praveen Puri
Praveen's entrepreneurial roots date back to junior high school, where he developed software for local businesses and created text adventure games.
Praveen Puri has more than 27 years of experience building teams, processes, and strategies for increasing business and customer value. He has worked in product management, systems design, financial trading, and strategy.
He was employee #7 at ELCEDE, Inc., helped develop the Chicago Board of Trade's Project A trading platform, and was part of the "skunk works" team that developed the first online banking systems at Bank of America.
In 1995, Praveen became one of the only consultants at Motorola to ever receive their "General Systems Sector" award. He was rewarded for simplifying their EMX2500 project management system.
Our clients include: Motorola, American Drug Stores, Ameritech, CNA Insurance, United Airlines, Bank of America, Chicago Board of Trade, JE Service Pack, HERS, and Alankrit.
"Praveen is able to perceive complex situations and come up with effective solutions. He is able to understand what has already been developed and how to best use those parts or concepts to come up with a better system."
Bank of America, Chicago IL
"Praveen has great diagnostic skills and experience. He identified our issues in one day and offered solutions."
Deepa Malhotra, MS, CPC
HERS, Inc. Aurora, IL
"Praveen provided great consulting expertise during the implementation of CNA's new MAXIMIS investment accounting system. This project replaced CNA's existing OSCARS investment accounting system. I was very pleased with Praveen's skills, efficiency and work quality."
Jeff Wincentsen, CPA, CMA, FLMI
Sr. Business Analyst
CNA Insurance, Chicago IL
"I really liked your idea to make 'simplicity' your central theme. Nowadays everything becomes so complicated, in most cases for no good reason. People forget things can actually be simple, hope you can educate as many as possible."
Information Technology and Services
"Praveen and I would talk about how often the most complicated issues come down to a simple cause. I have learned so much from Praveen, I could write a book on it. I would say that his technical and life knowledge have fueled my career in the last 7 years. His books and blogs are worth reading. He is full of great knowledge."
Vice President, Team Manager
Bank of America Merrill Lynch, Tampa, FL
"I am constantly amazed how articulate and insightful you are...I hope you are exploiting this strength of yours, and sharing your insights with your clients and target audience."
President, Jeffrey Scott Consulting, Inc.
"Praveen is a unique, bright individual that always brings new and innovative ideas to his profession. He relies on honor, dedication, and hard work to make any business or individual a success."
Staff Accountant at The GFS Group
"Praveen is very skilled at solving business issues. He is also enjoyable to work with, and freely shares knowledge and helps others."
Vice President & Sr. Consultant
Bank of America - Merrill Lynch, Chicago, IL
"We really appreciate your efforts in developing and presenting several ideas for improving our great resort."
Director of Front Office
Surf & Sand Resort
Faster Project Development
A manufacturing company had a cumbersome, antiquated system for tracking and reporting project issues.
I advised them on developing new, streamlined project management tools and processes.
The result was that time spent on project reporting and tracking were reduced by 35%.
Miscommunication Between Teams
At a large company, two teams located in separate countries were tasked with rewriting a critical software application.
After six months of work, it was discovered that, due to miscommunication, the two parts of the application would not talk to each other.
With only three weeks left, I was called in. I led them to design a simple third layer of software that could translate communication back and forth, without compromising system performance.
As a result of my intervention, the application was able to go live on schedule.
Coaching For Performance
A newly promoted vice president felt overwhelmed by her new responsibilities.
I was brought in to coach her for performance and success.
I helped her identify her group's customers, and how to focus on creating and providing value to them, while reducing non-essential tasks.
As a result, she enjoyed a 40% increase in productivity.
Small Manufacturer on Brink of Bankruptcy
A small manufacturing company was on the verge of bankruptcy. Their manufacturing system continually broke down and they could not diagnose the cause.
I advised them on analyzing the work flow and finding the points of failure. I identified ways to streamline the process and make it more robust.
The result was that downtime was reduced 75%.
Existing Application To New Users
A bank wanted to increase its foreign currency business among financial institutions.
I helped them determine that an existing foreign currency product, currently used by corporate and manufacturing customers, could be made attractive to the bank's institutional financial clients by adding certain features.
I then consulted with the bank during the high level design phase, and served as an advisor to the project manager during implementation.
Choosing Correct Design
A telecom firm's new software development project was buggy, bloated, and behind schedule.
I determined that the wrong high level design strategy was being used, and advised them on simplifying and streamlining it.
The result was a 33% reduction in development time, and software that was faster, more robust, and easy to maintain.
Interfacing Laser System
A small manufacturer bought a high-powered cutting laser.
They needed to interface it with their existing manufacturing systems, but the laser used a non-standard version of a common protocol.
I helped save them time and money by avoiding expensive software modifications.
Instead, I devised a simple, elegant solution by advising them to design a small third party piece of software to modify the protocol as it was transmitted to the laser.
Reducing Market Risk
A bank needed to provide automated foreign currency quotes, but they also needed to control risk during volatile markets and among exotic, lightly traded currencies.
I advised them in developing a solution where, for each particular currency, a tolerance range could be specified. If prices fluctuated outside of this range, the automated quotes would be routed to traders' desktops, where they could be overridden to guard against market risk.
The result was that over 90% of transactions were handled automatically, while human traders intervened when necessary. The bank reduced its market risk - without sacrificing performance.
Articles, Interviews, And Publications