• Strategic Simplicity® expert who drives innovation and revenue growth. Creator of the Strategic Simplicity® Framework.



    Actual client results:


    ● 300% increase in e-commerce sales.

    ● 40% increase in team productivity.
    ● 33% reduction in product development costs.
    ● More progress in 3 weeks than previous 6 months on multinational project.














    About Praveen Puri

    Praveen Puri is the Strategic Simplicity® expert who drives innovation and revenue growth.


    He was CEO of ListWeasel.com, employee #7 and head of product management at ELCEDE, Inc., and was involved in the strategic development of online banking systems at Bank of America. Praveen also spent time as an independent financial trader at the Chicago Mercantile Exchange.


    He is a member of the Society for the Advancement of Consulting and, in February 2018, was inducted into the Million Dollar Consultant® Hall of Fame.


    Praveen is one of the only consultants at Motorola to ever receive their "General Systems Sector" award. He was awarded for developing tools that simplified their project management process.


    Author of the book "Stock Trading Riches", Praveen was interviewed by NBC News, along with Oliver Stone, for a story on the movie "Wall Street: Money Never Sleeps". BookAuthority.org ranked his book "Advanced Unix Shell Scripting" as #25 on the list of "38 Best AWK Books of All Time."












  • Our clients include: Motorola, American Drug Stores, Ameritech, CNA Insurance, United Airlines, Bank of America, Chicago Board of Trade, JE Service Pack, HERS, and Alankrit.


    "Praveen is able to perceive complex situations and come up with effective solutions. He is able to understand what has already been developed and how to best use those parts or concepts to come up with a better system."


    Lou Horner

    Vice President

    Bank of America, Chicago IL




    "Praveen has great diagnostic skills and experience. He identified our issues in one day and offered solutions."


    Deepa Malhotra, MS, CPC


    HERS, Inc. Aurora, IL




    "Praveen provided great consulting expertise during the implementation of CNA's new MAXIMIS investment accounting system. This project replaced CNA's existing OSCARS investment accounting system. I was very pleased with Praveen's skills, efficiency and work quality."


    Jeff Wincentsen, CPA, CMA, FLMI

    Sr. Business Analyst

    CNA Insurance, Chicago IL




    "I really liked your idea to make 'simplicity' your central theme. Nowadays everything becomes so complicated, in most cases for no good reason. People forget things can actually be simple, hope you can educate as many as possible."


    Sergiu Marchidan

    Information Technology and Services

    Zurich, Switzerland




    "Praveen and I would talk about how often the most complicated issues come down to a simple cause. I have learned so much from Praveen, I could write a book on it. I would say that his technical and life knowledge have fueled my career in the last 7 years. His books and blogs are worth reading. He is full of great knowledge."


    Kathleen Kollasch

    Vice President, Team Manager

    Bank of America Merrill Lynch, Tampa, FL




    "I am constantly amazed how articulate and insightful you are...I hope you are exploiting this strength of yours, and sharing your insights with your clients and target audience."


    Jeffrey Scott

    President, Jeffrey Scott Consulting, Inc.


    Trumbull, CT




    "Praveen is a unique, bright individual that always brings new and innovative ideas to his profession. He relies on honor, dedication, and hard work to make any business or individual a success."


    Marc Karlin

    Staff Accountant at The GFS Group




    "Praveen is very skilled at strategically using technology to solve business issues. He is also enjoyable to work with, and freely shares knowledge and helps others."


    Dinia Mack

    Vice President & Sr. Consultant

    Bank of America - Merrill Lynch, Chicago, IL




    "We really appreciate your efforts in developing and presenting several ideas for improving our great resort."


    Matthew Fernrez

    Director of Front Office

    Surf & Sand Resort

  • Case Studies

    Faster Project Development

    A manufacturing company had a cumbersome process for managing projects.


    I advised them on streamlining the process.


    The result was that project development times were reduced by 35%.


    Miscommunication Between Teams

    At a large company, two teams located in separate countries were tasked with rewriting a critical software application.


    After six months of work, it was discovered that, due to miscommunication, the two parts of the application would not talk to each other.


    With only three weeks left, I was called in. I led a team that designed a simple third layer of software that could translate communication back and forth, without compromising system performance.


    As a result of my intervention, the application was able to go live on schedule.

    Coaching For Performance

    A newly promoted senior technology leader felt overwhelmed by her new responsibilities.


    I was brought in to coach her for performance and success.


    I helped her identify her group's customers, and how to focus on creating and providing value to them, while reducing non-essential tasks.


    As a result, she and her team enjoyed a 40% increase in productivity.

    Small Manufacturer on Brink of Bankruptcy

    A small manufacturing company was on the verge of bankruptcy. Their manufacturing system continually broke down and they could not diagnose the cause.


    I helped them analyze work flow and find the points of failure. We identified ways to streamline the process and make it more robust.


    The result was that downtime was reduced 75%.

    Existing Application To New Users

    A bank wanted to increase its foreign currency business among a certain class of advanced financial institutions.


    I helped them develop a strategy centered around making an existing foreign currency product attractive to the bank's institutional financial clients by adding additional features.


    The result was a faster time-to-market than rivals developing brand-new products, thus capturing significant market share.


    Correct Market Strategy

    A telecom firm was losing market share in a critical market.


    I helped them develop a high level product design strategy that allowed them to jump ahead of both their existing product, as well as their competitors, in terms of features and values.


    The result was a 33% increase in market share.

    Selling Laser System

    A U.S. manufacturer bought a smaller European firm that was losing money on a line of industrial cutting lasers.


    I helped them strategize a new market for the lasers, and develop a plan to add interoperability with a new class of manufacturing systems.


    The result was a 45% sales increase in 18 months, and the laser product line being sold profitably to pay down the cost of acquiring the firm.

    Automated Pricing While Allowing Human Intervention To Reduce Market Risk

    A major bank needed to provide automated foreign currency quotes, but they also needed to control risk during volatile markets and among exotic, lightly traded currencies.


    I advised them in developing a solution where, for each particular currency, a tolerance range could be specified. If prices fluctuated outside of this range, the automated quotes would be routed to traders' desktops, where they could be overridden to guard against market risk.


    The result was that over 90% of transactions were handled automatically, while human traders intervened when necessary. The bank reduced its market risk - without sacrificing performance.


    Implementing this pricing solution involved working with groups across the organization, and rolling out new software to trading desktops in New York, Los Angeles, London, and Singapore.

  • Puri Consulting LLC

    2427 Avalon Ct.

    Aurora IL 60503




    Praveen @ PuriConsulting.com